We are creating the website for our company. Sure you want to appear it on Google and other Internet search engines. The first question is: What words I should choose to appear in Google? The first step is to choose those words, that in SEO are known as keywords. Here are some ideas: 1 What […]
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On 26 April, on the occasion of World Intellectual Property Day, information sessions will be held about the new Spanish Patent Act. This new law equates the Spanish patent to the law internationally and to strengthen the system of national patents, establishing a legal framework that favors the truly inventive and innovative activity, implementing a […]
A Marketing Plan is essential to improve sales of our products or services. Prestashop has prepared a calendar for 2016 that will help us to plan ahead our advertising campaigns and promotions for each event. It includes 60 tips to improve our shop. Here you can download the eCommerce Calendar 2016 in PDF format.
ECommerce Report 2014 published by the Cetelem Observatory. The Cetelem Observatory has published its report about e-commerce in Spain in 2014. An interesting study about the habits of users to shop online. In this infographic you can see a summary of the key findings: Complete report in PDF: Informe comercio electróncio en España 2014 […]
Os presentamos un proyecto de colaboración que hemos preparado conjuntamente con Maite Finch Evoluciona Talento. Dada nuestra experiencia y nuestras conversaciones con emprendedores, profesionales y empresas, hemos extraído la conclusión de que potenciar la visibilidad y el trato tangible con nuestros clientes, necesita de un trabajo completo y multidisciplinar. Por ello, hemos creado la MARCA PERSONAL ACTIVA, […]
Desde Vector Tuts + se han currado 30 tutoriales que, paso a paso, nos explican como crear lettering y tipografías con acabados muy vistosos o efectos divertidos. DesignM.ag ha recopilado las entradas con el enlace a cada tutorial: http://designm.ag/resources/30-must-see-text-effect-illustrator-tutorials/
Me gustaría recomendaros este libro de Martin Lindstrom, un experto en marketing que actualmente es asesor de multinacionales como PepsiCo o Nokia. Desvela algunos de los trucos más impresionantes y surrealistas que podáis imaginar para que las empresas nos hagan consumir. Aquí tenéis un fragmento del libro que habla de Walmart: “Quizá no os sorprenda […]
